What do the blogosphere and customer-focused innovation have to do with each other? More than you think, according to Patricia Seybold, author of Outside Innovation: How Your Customers Will Co-Design Your Company’s Future. Thanks to blogs, more people are communicating publicly than ever before in the history of the world. This trend is reshaping how we communicate with one another and how we share ideas and experiences. Because of its growing importance as a communications medium, Seybold says it would be a mistake to ignore it as part of your innovation efforts.
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