The blogosphere and customer-focused innovation

What do the blogosphere and customer-focused innovation have to do with each other? More than you think, according to Patricia Seybold, author of Outside Innovation: How Your Customers Will Co-Design Your Company’s Future. Thanks to blogs, more people are communicating publicly than ever before in the history of the world. This trend is reshaping how we communicate with one another and how we share ideas and experiences. Because of its growing importance as a communications medium, Seybold says it would be a mistake to ignore it as part of your innovation efforts.

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Blogs for idea mining

From Dorai's Learnlog

Blogs are a great source of ideas. Some of the bloggers are the smartest people I know. They comment about products. They track trends. They predict future products. They compare and categorize. And they share it all free.

So how about mining ideas from blogs? And using them to improve your products, projects. For example if you look at a list of mashups, you will certainly get ideas for other mashups. If you enjoy using Web 2.0 products, you already know a specific user interface you like. By tracking the most popular Web 2.0 products, you are getting some free market research.

All these are talked about in the blogosphere.

blogging, creativity, innovation, self improvement